The process of writing the content for our new web page has helped me re examine the task of taking complicated technological functions, and communicating those functions to our end users in a way that most people might understand.   Our industry is not well known for its ability to say and do things simply.   Historically our promise has been more grandiose than our ability to produce.     I struggled to move my language from how we talk around the shop, to how folks talk in their family room.

This very process is the task we all must accomplish, from designer to technician to the accountant writing the bill for the work done.   Can we keep it simple?   Sometimes I wonder if we all don’t feel more accomplished – more sophisticated when we talk Techno speak!   Whatever the mechanism, moving to the language of common people is absolutely necessary.   Communication may be the most important corollary to customer service.  As a customer…. if you get the techno-speak thing…. please help us with a reminder  that goes beyond the blank stare or feelings of frustration that comes from being addressed in a different language that only sounds a little like English.  We are in this together…. we love what we do, and mostly you love what we do, if we keep it to common words!